Blog
We explore the latest trends and innovation in market research
How to make smarter innovation decisions that yield higher ROI
To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric? Find out in this blog
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Traditional or trend-itional: The reality of real-time marketing
You may have spotted some brands taking a 180 this past week from the ‘brat’ aesthetic to something a little more ‘demure and mindful’. These growing micro-trends are certainly keeping brands on their toes. But are these trends sustainable and does riding the latest wave actually boost brand awareness and engagement? To put this to the test, we spoke to 218 UK consumers who follow these trends and interact with culturally connected brands using our agile insights platform, SBX. Read this newsletter to explore the insights and recommended strategies
Understanding taxonomies: The Streetbees approach
At its core, a taxonomy is a system used to organise, classify, and retrieve data. It’s the backbone of many everyday tools we use, from locating eggs in a supermarket to receiving tailored Netflix recommendations. Essentially, taxonomies help structure data in a way that makes it easier to understand and access.To gain deeper insights into the role of taxonomies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Taxonomies Product Manager at Streetbees. We explore why taxonomies are important, the best practices for building them and how we’ve built best-in-class taxonomies here at Streetbees, providing a comprehensive guide to understanding and building taxonomies in your organisation.
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Taxonomies vs. Ontologies: Understanding the differences and their place in market research
In the world of data organisation, taxonomies and ontologies are fundamental concepts that underpin how we categorise and understand information. While they may seem similar at first glance, they serve distinct purposes and have different applications, especially in the context of market research. At Streetbees, we utilise both to extract actionable insights from data. To gain deeper into taxonomies and ontologies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees. Let's delve into what sets these two approaches apart and how they each contribute to our understanding of complex datasets.
The evolution of taxonomies in insights: The past, present, and possible
Taxonomies, the structured systems that classify and retrieve data, have been integral to information management for centuries. From the early days of organising libraries to the modern era of digital data, taxonomies have evolved significantly. At Streetbees, we leverage advanced taxonomies to transform qualitative conversations into quantifiable insights. (Read more on taxonomies here- https://www.streetbees.com/post/understanding-taxonomies-the-streetbees-approach)To gain deeper into the past, present and possible of taxonomies in insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees.
Meet Vidisha Gaglani, CEO at Streetbees
Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.
The cookie conundrum: Consumers’ take on third-party tracking 🍪
We've all thought, "How did they know?" at least once after seeing an ad. The answer most of the time is third-party cookies. These small pieces of data track your browsing habits, allowing advertisers to target you with specific ads. However, due to privacy concerns, third-party cookies are crumbling as major web browsers like Chrome and Safari phase them out— or so we thought.
How to overcome the common challenges of market research
Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...
Is traditional market research out-of-data?
Traditional market research methods have been the cornerstone in gathering deep insights into consumer behaviour, preferences, motivations and perceptions. Why then are so many organisations now opting for a more modern approach?
Does event engagement increase the chances of an ’event’-ual purchase?
In the world of music and sports, 2024 has already been a standout year, with events like The Eras Tour, Euros 2024, The Olympics and Wimbledon capturing global attention. Our 2024 customer trends whitepaper highlighted ‘tapping into fandom’ as a key strategy for 2024 and brands are continuing to leverage media events to reach connected communities. To delve deeper into this topic, we spoke to 536 people through our app in the UK, Mexico, Germany, France, and the US, who are aware of The Eras Tour, Euros 2024, The Olympics or Wimbledon, gathering quant and qual insights into their attitudes and experiences in just 5 days.
Six ways you can use conversational research to fuel your daily decisions
Here are six different ways brands like Unilever, Intel, Ferrero and Ikea are using SBX to get quantitative and qualitative insights from thousands of consumers. All in as little as 48 hours. Innovation, Category, Brand, Marketing, Shopper and Customer Experience
Which brands are p-riding high this June?
To celebrate Pride, we ran some research with our community of ‘bees’ to understand how today’s consumers define Pride month, how they feel about brand engagement with Pride and what they expect from brands (apart from the common logo change) during June and beyond.
What’s the buzz about….the bees?
You might have noticed we often mention “our bees.” It's been a while since we've cleared up any confusion, so here's a re-introduction to our bees! No, we’re not beekeepers—no honey-making, spacesuit-wearing, or swarm-taming here (though we deeply admire those who do). Instead, “bees” is our term for all of the individuals around the world who are part of our wonderful Streetbees community. Tap to read more about this community, who it’s made up of and what they do.
Store-owned brands or named brands: which gives you more ‘brand’ for your buck?
In the ever-evolving world of retail, the dichotomy between branded products and store-owned products continues to capture consumer attention. But what truly sets them apart? Our latest conversational study with 416 consumers across the UK, France, the US and Germany delves into consumer perceptions and preferences to see if the rise of store-owned products during the cost of living crisis has continued.
Say hello to 'Humans of Streetbees' 👋
Our people are what make us who we are. We at Streetbees want to take this opportunity to shed some light on our employees and give them a platform to share their stories beyond their professional achievements. After all, who are we but our stories? 📣 Our debut feature showcases Aria Seyedi, sharing his passion for connection, work ethic, life beyond Streetbees, and future aspirations.
Apple Vision Pro vs. Meta Quest: A quick comparison
When we think about virtual reality, products from two tech giants spring to mind: The Apple Vision Pro and the Meta Quest. These headsets offer immersive experiences that redefine how we interact with technology and entertainment. But which one reigns supreme? Read to find out!
We’re spilling the ‘tea’ and it’s piping hot
Putting SBX’s new photo and video capabilities to work, we found out what the perfect cup of British tea tastes (and looks) like 👀 We collected responses from 113 individuals in the UK as they made tea in real-time, along with photos of their preferred tea brands and their perfect ‘cuppa’.
Do retailers and supermarkets do enough to cater to all cultures?
The UK is a melting pot of cultures, but the burning question is that if all cultures feel catered to by the high street supermarkets. Our conversational study with 233 people revealed that 75% of individuals who celebrate non-Christian/non-Catholic holidays do so regularly, while the remaining 25% celebrate them on occasion. Eid was found to be the most widely celebrated holiday at 38%, followed by Diwali at 19%. Additionally, 30% of participants mentioned purchasing sweet treats like jalebis and Belgian truffles before the holidays, while 24% opted for savoury delights such as curry and samosas. When it comes to spending, 42% keep it under £50, 32% spend between £50-100, 14% spend over £100, and 13% splurge over £200. Brands should take note that 1 in 3 individuals believe a brand's ability to cater to their needs during these holidays impacts their overall perception, with product variety being the most significant driver behind this sentiment. Retailers like Asda and Sainsbury's have responded by diversifying their product offerings to better reflect their communities' cultural diversity.