To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric?
Traditional research methods can provide robust testing for a high number of concepts, but they can rarely help you discover the ‘why’ and the ‘why not’ behind those metrics. On top of this, it takes weeks to conduct, making it difficult to iterate and refine at speed.
At Streetbees, we capture genuine consumer reactions to concepts in their own words, similar to a 1:1 depth interview, but with the scale and speed of a survey.
By embedding multimedia stimuli into our Whatsapp-style mobile app conversations, we can capture robust metrics, rich verbatims and video reactions from thousands of participants across 70 markets in a matter of days, not weeks.
What does this mean for your innovation process?
Our Innovation solution has been designed to give you a clear indication of which concepts to move ahead with and how to refine them based on the nuanced needs and attitudes of your target audience.
This means you can iterate again, and again, and again, at speed to find the best possible solution without delaying launch timelines.
• Explore consumers’ unmet needs and points of friction, so you can target whitespace opportunities and claim first mover advantage
• Test concepts with your target audience at speed, so you can iterate efficiently and accelerate your product launches
• Refine concepts based on robust metrics and nuanced drivers, so you can achieve maximum commercial success through consumer-centric innovation.
No more gut-feel decisions. No more uncertain investments. No more internal tensions on how to move forward.
"We've been so surprised with the speed and quality of delivery, it's been a very enjoyable experience. Both studies have given us a lot to think about internally, especially on new product launch communications and where to focus. Using SBX has accelerated our launch by 2-3 weeks and you overdeliver at a price 2X cheaper than other players.”
Senior Brand Manager, Leading Coffee Brand
Once you’ve informed your Innovation, our Brand & Comms solution will help you create compelling stories to sell it and our Demand solution will help you uncover your next growth opportunity, empowering you with people-first insights from end-to-end.
Understand how SBX works 💡
Here’s a sneak peek of the platform in action.
Tap on the video or click here to watch the video
Ready to elevate your innovation process? Get in touch to see how SBX can help you make more efficient, consumer-centric decisions at every stage to increase your return on investment.
Contact us or write to us at marketing@streetbees.com