To uncover growth opportunities before your competitors, you need to draw the human out of your data. Those niggling unmet needs, growing trends or usage behaviours, the language used to describe your product - this nuance is the key to unlocking demand.
While traditional research methods can give you insight into these nuances, it’s rarely possible at scale and at speed, making it difficult to act fast and with confidence.
At Streetbees, we capture people’s behaviours and experiences in their own words and use conversational AI to follow up in real time to delve deeper into their answers, uncovering the ‘why’ behind the ‘what’ from millions of participants across 70+ markets. All in a matter of days, not months.
What does this mean for you when it comes to spotting growth opportunities?
Our Demand solution has been designed to help you identify and meet the true needs of your target audience.
By directly observing what drives consumer choices at scale, it enables you to:
- Explore what consumers experience in the moment with rich verbatims, photo analysis and transcribed videos
- Segment the different needs consumers have in these moments through robust quantification and segmentation
- Track how these needs and attitudes are changing in real time by meeting people wherever they are in the moment through our mobile app
No more rigid scopes. No more shallow data. No more ‘3 month’ waits.
“We know juice-based drinks are popular amongst the Teen/Gen-Z group, but we want to find out more about their needs in their own words. What I really liked about SBX was the qualitative insights at a quantitative scale. This is valuable because it answers the ‘why?’ rather than just the ‘what?’.”
Senior Insights Manager, Leading Soft Drinks Manufacturer
Get the insights you need when you need them, so you can spot those nuanced growth opportunities. Once you’ve uncovered the Demand, our Innovation and Brand & Comms solutions will help you act on it, empowering you with people-first insights from end-to-end.
Here’s a sneak peak of the platform in action.
Interested in uncovering new growth opportunities for your business? Get in touch to see how SBX can give you the knowledge you need to plan and execute your product, retail and sales strategy.