As we look to 2025, brands face a dynamic landscape of emerging consumer preferences and shifting economic and cultural trends. In this fast-paced environment, staying competitive means staying ahead of uncertainty. To do that, you need answers - quickly, clearly, and without the usual complexity.
How can you achieve that agility? With a consumer insights toolkit that’s as flexible as the market.
SBX, our end-to-end consumer behaviour platform, is designed to cater and adapt to your every need, ready to deliver insights whenever you need them. Whether you’re building a brand campaign in Q1, conducting a concept test in Q2, or running a segmentation study next summer, SBX provides bespoke, actionable insights without delays or high costs.
These five core elements of SBX are designed with flexibility at their heart. With customisable targeting, diverse capabilities, and a comprehensive suite of solutions, SBX is built to work with you - whatever the question, whatever the requirement.
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1. Three distinct solutions
SBX has three distinct solutions for your varying objectives at each stage of your research journey.
Spot growth opportunities with 'SBX Demand.'
Don’t miss the next big opportunity—spot untapped audiences and growth opportunities before your competitors by uncovering the true needs and behaviours of consumers. No more rigid scopes. No more shallow data. No more ‘3 month’ waits.
“We know juice-based drinks are popular amongst the Teen/Gen-Z group, but we want to find out more about their needs in their own words. What I really liked about SBX was the qualitative insights at a quantitative scale. This is valuable because it answers the ‘why?’ rather than just the ‘what?’.” - Senior Insights Manager, Leading Soft Drinks Manufacturer
Make innovation decisions that drive higher ROI with 'SBX Innovation'
Put real people at the heart of your innovations. With SBX Innovation, you can rapidly test and refine concepts, gathering genuine reactions that tell you both the ‘why’ and ‘why not’ behind the data. No more gut-feel decisions. No more uncertain investments. No more internal tensions on which direction to go in.
“We have been pleasantly surprised with the speed and quality of delivery, it's been a very enjoyable experience. Using SBX has accelerated our launch by 2-3 weeks and you overdeliver at a price 2X cheaper than other players.” - Senior Brand Manager, Leading Coffee Brand
Unlock deeper brand connections that drive customers down your funnel with 'SBX Brand & Comms'
Listen to how consumers see and experience your brand in their own words and at scale, so you can craft a people-first positioning strategy and click-worthy campaigns that connect with the right people, at the right time. SBX draws out the language in the data, embedding multimedia stimuli into its conversational surveys with thousands of participants giving you robust metrics and rich insights. No more bland data. No more unintentional bias. No more ‘off the mark’ messaging.
“The immediacy and depth of insights allowed us to fine-tune our messaging in record time. The authenticity of consumer feedback, combined with robust qualitative and quantitative data, enabled us to showcase how we can resonate with new audiences and secure critical distribution deals.” - VP of Research, EMEA, Global Media Company
2. Customisable samples powered by our global community, or yours
Tap into a community of over 10 million consumers across 70+ markets with SBX Community or speak directly to your own customer base with SBX Direct. Adapt your sample as you need, whether you’re looking to speak with hundreds of participants in one market, or thousands across 20 - spend your sample as you see fit!
3. Access both qual and quant in a single platform
Get both quantitative scale and qualitative depth with SBX. Every survey becomes a conversation with our unique conversational probing. Each participant is guided through unique paths, tailored to get to the 'whys' and 'why nots' behind their answers with remarkable granularity.
4. Dive deeper into the moments that matter with multimedia
Want to get even closer to your audiences? You have the flexibility to collect multimedia whenever you need it, capturing bespoke, in-the-moment photos and videos. See how your products are used and hear directly from consumers about your brand.
5. Ready-to-go when you are
Not sure what research you’ll need in 2025? With SBX, you don’t need your plans to be locked-in. You can invest your budget now and have a bespoke research reserve at the ready, so you can tap into your consumers when the needs arise. No delays, no onboarding - just insights when you need them with the push of a 'brief'.
Start 2025 with a flexible insights platform in your toolkit that keeps answers within reach. Get in touch with our team to discuss how SBX can empower you to spot growth opportunities, make smarter innovation decisions, and connect authentically with your customers in the coming year.
