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We explore the latest trends and innovation in market research
Unwrapping this year's British Christmas ads 🎁🎄
British Christmas advertising has pioneered a specific storytelling approach that centres around emotional narratives. Here’s our guide to crafting memorable Christmas ads, spotlighting examples that stood out to us this year.
Get clarity and confidence in 2025 with a flexible insights partner
To stay competitive, you need an insights partner that adapts with you, delivering actionable insights when you need them. SBX, our end-to-end consumer behaviour platform, is built for this flexibility. In this blog, we’ll explore how SBX’s flexible foundation provides a ready-to-go solution for your varying research needs.
Avoid budget burnout: Six ways you can use it, not ‘lose it’, before the end of the year
If your fiscal year ends in December, you might be feeling the pressure to allocate your leftover budget for 2024. The "use it or lose it" dilemma is real - but throwing money at last-minute expenses that won’t drive meaningful results isn’t the best move either. Here's six types of research you can run using your leftover budget to help you get a jumpstart on Q1 or close out the year strong.
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Unlock granular insights at speed with Streetbees' new segmentation feature
Discover how SBX makes consumer segmentation faster, more affordable, and accessible, offering granular insights into behaviours, needs, goals and occasions. Whether creating segments from scratch or enhancing existing ones, SBX provides brands with a deeper understanding of emerging growth opportunities, enabling precise targeting and innovation. Learn how to shift from surface-level insights to actionable, data-driven strategies that can transform your business.
How to unlock deeper brand connections that drive customers down your funnel
Discover how to build consumer-centric brands by tapping into genuine emotions behind consumer choices. Learn how Streetbees' Brand & Comms solution captures real-time, unfiltered insights through multimedia stimuli to refine your positioning, test campaigns, and track brand performance—all at scale and speed. Empower your strategy with data that goes beyond the surface, driving click-worthy campaigns and deeper consumer connections. Ready to refine your brand? Explore more in our latest blog.
How to make smarter innovation decisions that yield higher ROI
To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric? Find out in this blog
How to spot growth opportunities before your competitors
In order to uncover growth opportunities before your competitors, you need to draw the human out of your data...
Understanding taxonomies: The Streetbees approach
At its core, a taxonomy is a system used to organise, classify, and retrieve data. It’s the backbone of many everyday tools we use, from locating eggs in a supermarket to receiving tailored Netflix recommendations. Essentially, taxonomies help structure data in a way that makes it easier to understand and access.To gain deeper insights into the role of taxonomies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Taxonomies Product Manager at Streetbees. We explore why taxonomies are important, the best practices for building them and how we’ve built best-in-class taxonomies here at Streetbees, providing a comprehensive guide to understanding and building taxonomies in your organisation.
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Taxonomies vs. ontologies in market research: Key differences
In the world of data organisation, taxonomies and ontologies are fundamental concepts that underpin how we categorise and understand information. While they may seem similar at first glance, they serve distinct purposes and have different applications, especially in the context of market research. At Streetbees, we utilise both to extract actionable insights from data. To gain deeper into taxonomies and ontologies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees. Let's delve into what sets these two approaches apart and how they each contribute to our understanding of complex datasets.
The evolution of taxonomies in insights: The past, present, and possible
Taxonomies, the structured systems that classify and retrieve data, have been integral to information management for centuries. From the early days of organising libraries to the modern era of digital data, taxonomies have evolved significantly. At Streetbees, we leverage advanced taxonomies to transform qualitative conversations into quantifiable insights. (Read more on taxonomies here- https://www.streetbees.com/post/understanding-taxonomies-the-streetbees-approach)To gain deeper into the past, present and possible of taxonomies in insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees.
Meet Vidisha Gaglani, CEO at Streetbees
Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.
How the role of the market researcher is evolving
Instead of working on projects, the future will see researchers shift their attention to products.
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November 19, 2024
[Webinar recording] Breaking the bias: The truth about today’s Gen Z consumers (F&B edition)
November 20, 2024
Breaking the bias: The truth about today’s Gen Z consumers
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October 29, 2024
[Webinar recording] Breaking the bias: The truth about today’s Gen Z consumers
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We explore the latest trends and innovation in market research