Blog

We explore the latest trends and innovation in market research

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Market Research
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Unlock granular insights at speed with Streetbees' new segmentation feature

Oct 9, 2024

Discover how SBX makes consumer segmentation faster, more affordable, and accessible, offering granular insights into behaviours, needs, goals and occasions. Whether creating segments from scratch or enhancing existing ones, SBX provides brands with a deeper understanding of emerging growth opportunities, enabling precise targeting and innovation. Learn how to shift from surface-level insights to actionable, data-driven strategies that can transform your business.

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Market Research
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How to unlock deeper brand connections that drive customers down your funnel

Sep 20, 2024

Discover how to build consumer-centric brands by tapping into genuine emotions behind consumer choices. Learn how Streetbees' Brand & Comms solution captures real-time, unfiltered insights through multimedia stimuli to refine your positioning, test campaigns, and track brand performance—all at scale and speed. Empower your strategy with data that goes beyond the surface, driving click-worthy campaigns and deeper consumer connections. Ready to refine your brand? Explore more in our latest blog.

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Article
Market Research
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How to make smarter innovation decisions that yield higher ROI

Sep 9, 2024

To stay ahead in today’s fast-paced market, putting real people at the centre of your new growth opportunities is key. Investing in the right innovative ideas, at the right time, can mark the difference between success and stagnation. But how do you ensure your innovation pipeline is truly consumer-centric? Find out in this blog

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Market Research
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How to spot growth opportunities before your competitors

Aug 27, 2024

In order to uncover growth opportunities before your competitors, you need to draw the human out of your data...

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Market Research
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Understanding taxonomies: The Streetbees approach

Aug 13, 2024

At its core, a taxonomy is a system used to organise, classify, and retrieve data. It’s the backbone of many everyday tools we use, from locating eggs in a supermarket to receiving tailored Netflix recommendations. Essentially, taxonomies help structure data in a way that makes it easier to understand and access.‍To gain deeper insights into the role of taxonomies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Taxonomies Product Manager at Streetbees. ‍We explore why taxonomies are important, the best practices for building them and how we’ve built best-in-class taxonomies here at Streetbees, providing a comprehensive guide to understanding and building taxonomies in your organisation. 

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Market Research
-minute read

Taxonomies vs. ontologies in market research: Key differences

Aug 13, 2024

In the world of data organisation, taxonomies and ontologies are fundamental concepts that underpin how we categorise and understand information. While they may seem similar at first glance, they serve distinct purposes and have different applications, especially in the context of market research. At Streetbees, we utilise both to extract actionable insights from data. To gain deeper into taxonomies and ontologies in unearthing consumer insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees. ‍Let's delve into what sets these two approaches apart and how they each contribute to our understanding of complex datasets.

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Market Research
-minute read

The evolution of taxonomies in insights: The past, present, and possible

Aug 13, 2024

Taxonomies, the structured systems that classify and retrieve data, have been integral to information management for centuries. From the early days of organising libraries to the modern era of digital data, taxonomies have evolved significantly. At Streetbees, we leverage advanced taxonomies to transform qualitative conversations into quantifiable insights. (Read more on taxonomies here- https://www.streetbees.com/post/understanding-taxonomies-the-streetbees-approach)To gain deeper into the past, present and possible of taxonomies in insights, we spoke to our in-house expert Daisy Morrison, Product Taxonomies Manager at Streetbees.

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Company
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Meet Vidisha Gaglani, CEO at Streetbees

Aug 9, 2024

Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.

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Market Research
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How the role of the market researcher is evolving

Jul 15, 2024

Instead of working on projects, the future will see researchers shift their attention to products.

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Market Research
-minute read

Why speed doesn't have to equal snap decisions

Jul 12, 2024

Speed doesn’t have to = snap decisions. Here's how AI is modernising the end-to-end research process to give you access to the insights you need to make informed decisions fast.

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Market Research
-minute read

How to overcome the common challenges of market research

Jul 11, 2024

Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...

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Market Research
-minute read

Is traditional market research out-of-data?

Jul 10, 2024

Traditional market research methods have been the cornerstone in gathering deep insights into consumer behaviour, preferences, motivations and perceptions. Why then are so many organisations now opting for a more modern approach?

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