Blog
We explore the latest trends and innovation in market research
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‘Watt’ does sustainability mean to consumers in the world of tech?
The Tech industry is 'Green'ovating. 69% consumers consider sustainability of utmost importance when purchasing tech products. For them, sustainability primarily revolves around recyclability, product durability, and energy efficiency. In fact, 45% are willing to pay extra for sustainable tech. 62% are aware of e-waste recycling centres but their engagement in e-waste management initiatives varies, with 55% participating sometimes or always. Barriers to e-waste recycling include limited accessibility and awareness. Consumers want to see improvements in recycling programs and are willing to pay a premium for genuinely sustainable products. Recommendations for tech providers include focusing on end-to-end product lifecycle sustainability and transparent communication about sustainability efforts. Notable examples include Apple's carbon-neutral goal and Samsung's innovative solar-powered remote control.
Are consumers actually influenced by influencers?
Brand partnerships are booming! The study reveals that 92% consumers who follow influencers act on their recommendations, particularly in beauty, personal care, and clothing. While trust levels remain consistent across age groups, younger consumers exhibit more resistance to influencer recommendations. People engage with micro and macro influencers both equally but micro influencers are gaining a little more traction. Personal experiences emerge as a crucial factor driving trust, especially among older demographics. Moreover, the preference for product demonstrations and genuine reviews over advertisements influences purchase behaviour among older groups while the younger groups have a higher preference for product expertise. Despite concerns about authenticity and profit motives, consumers are equally inclined to purchase from personal and mass corporate brands, suggesting opportunities for collaborations within the creator economy. Notably, brand spotlights on Gymshark and Ikea underscore successful influencer partnership strategies, highlighting the importance of diversifying influencer strategies and embracing collaborations with individual creators.
Did more consumers choose to ‘unwined’ this January?
"Dry Jan" is growing in the UK, where people abstain from alcohol in January. Our insights tell us that many consumers participate in this challenge to improve their health, detox after the holidays, and support loved ones by reducing temptations. Surprisingly, only a small percentage do it to save money. The majority of participants reported positive changes in mental wellbeing, including increased energy and improved cognition. Despite facing temptations, only a few experienced cravings, with most feeling proud of their accomplishment. While some reported physical benefits like weight loss and better sleep, others didn't notice significant changes. The article also suggests opportunities for brands in the low/no alcohol sector, emphasising the importance of promoting responsible consumption, focusing on flavour and experience rather than simply being alcohol-free, and offering sampling events to attract new consumers.
Customer trends to watch in 2024
At Streetbees, we conduct annual research to identify data-backed trends that will shape the consumer landscape in the coming year. In this blog, we’ll highlight the four key customer trends for 2024 that we’ve identified through our research with real consumers. By understanding these trends, you can make informed strategic decisions to guide your brand in the year ahead.
