You need to make decisions fast to help your business stay ahead. This is nothing new.
However, you’re not alone if you feel like the speed at which you have to make these decisions is increasing. The ability to adapt has never been more important.
But speed doesn’t have to = snap decisions.
AI is modernising the end-to-end research process to give you access to the insights you need to make informed decisions fast.
How? Agile insights platforms, like Streetbees’ SBX, are combining LLMs with human expertise to:
1. Make the brief generation process ‘brief’ again.
The cornerstone of any successful research project is a well-crafted brief. It's essential to focus on creating clear, concise, and comprehensive briefs that precisely outline the research objectives.
With AI-powered brief creation tools, you can now develop briefs and survey guides with ease and at speed.
With SBX, the process is as simple as an advanced Google search. All you need to do is answer a few simple questions about your research needs and SBX will generate a best-in-class brief and conversation guide for you. You can of course edit where needed - but the whole process should take no more than 20 minutes!
2. Turn static surveys into a two-way conversation.
To truly understand the motivations and behaviours of your target audience, its critical to capture granular and nuanced insights - neither of which is possible through static, closed-text surveys.
With advancements in LLMs, you can now get the depth of a 1-1 interview at the scale of a survey.
SBX's conversational survey allows you to run tailored interviews with thousands of participants. As well as asking closed-text and open-text questions, it captures richer insights by optimising its follow-ups in real time based on what the participant has shared. By dynamically adjusting questions based on the context of the conversation, it's able to capture the 'why' behind the 'what' in people's own, unbiased words.
3. Put the ‘dash’ back into dashboards.
Post data collection comes the painful process of synthesising those findings into an actionable format. Research firms have been leveraging machine learning algorithms to analyse data for years, but pulling it into reports remains a time-consuming, manual task.
This is no longer the case. With SBX, you can now access interactive reports and concise insights summaries in as little as 48 hours.
Our proprietary technology and taxonomies, classify, quantify and analyse the responses collected and transform this data into bespoke dashboards that replicate reports. They include an executive summary, charts, themes, rich consumer verbatims and photos/videos - giving you the robust numbers and rich nuance that you need to fuel your decisions.
While these modern solutions might not be right for every research question, they will help you find the balance between speed, ease and depth when you need it. By adopting this more modern approach to market research, businesses can enjoy the benefits of both quantitative and qualitative research across multiple markets, without the traditional trade-offs.