The Buzz Newsletter

Your bi-weekly dose of consumer-centric insights

Newsletter

Did more consumers choose to ‘unwined’ this January?

February 21, 2024

"Dry Jan" is growing in the UK, where people abstain from alcohol in January. Our insights tell us that many consumers participate in this challenge to improve their health, detox after the holidays, and support loved ones by reducing temptations. Surprisingly, only a small percentage do it to save money. The majority of participants reported positive changes in mental wellbeing, including increased energy and improved cognition. Despite facing temptations, only a few experienced cravings, with most feeling proud of their accomplishment. While some reported physical benefits like weight loss and better sleep, others didn't notice significant changes. The article also suggests opportunities for brands in the low/no alcohol sector, emphasising the importance of promoting responsible consumption, focusing on flavour and experience rather than simply being alcohol-free, and offering sampling events to attract new consumers.

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Newsletter

Consumer Insights

Customer trends to watch in 2024

January 18, 2024

At Streetbees, we conduct annual research to identify data-backed trends that will shape the consumer landscape in the coming year. In this blog, we’ll highlight the four key customer trends for 2024 that we’ve identified through our research with real consumers. By understanding these trends, you can make informed strategic decisions to guide your brand in the year ahead.

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