Want to understand how shoppers are engaging with your Black Friday, Christmas and January promotions and how you can better influence their path to purchase?
Get rich, robust insights from your own customers in as little as 48 hours with SBX Direct.
Purchase data will only take you so far. Insights like “Our customers are buying lots of this through this channel and not so much of this” will give you the ‘what’. But without the ‘why’, it’s difficult to influence these behaviours in favour of your brand.
Ho, Ho, Ho-w can you get to the ‘why’?
SBX is a new AI-powered research tool, designed to make it faster and easier for you to identify the ‘why’. Using the power of LLMs and eight years of research expertise, the tool will create a fully-fledged research brief and survey plan for you based on your needs.
Once you approve this, it will generate a link or a QR code to the survey (depending on your preference). This will be white-labelled to look like it’s coming directly from your brand and you can share it with your customers in any way you wish - via email, through your app, through in-store activation, through your website etc.
Unlike a standard survey with pre-determined questions, SBX Direct uses conversational AI to capture and analyse open text answers. It also has the ability to engage with and probe respondents to get richer and more detailed information. Instead of simply capturing ‘I’d probably recommend this’ or ‘I’d shop here again’, the SBX bot will interpret these responses and will create follow-up questions in real time to get to the reasons behind them.
All of this data will be transformed into a tailored, interactive report for you in as little as 48 hours. No complicated projects. No unanswered questions. Just the insights you need in the timeframe you need them, so you can make data-driven decisions that land.
Got a question that’s myrrh suited to non-customers?
For example: Why are fewer people purchasing organic food products? Would the market be receptive to a new pet grooming subscription service? Is sustainability relevant to mobile phone users when deciding which phone to purchase?
SBX Community follows the same approach, but instead of creating a link or a QR code for you, it will launch the survey to our community of real consumers. You can select the audience you’d like to target across 22 markets. SBX Community will then source the respondents for you from our engaged community, will collect the data and will deliver a tailored, interactive report, designed specifically to answer your research question.
Want to learn more about SBX? Get in touch with our team via marketing@streetbees.com or via our contact form on our website 👉 https://www.streetbees.com/contact
